August 15, 2019
Property sellers – here’s how to get more property viewings
Putting your property on the market is an exciting time, but selling a home can be a challenging process.
In order to sell for the best possible price, you need serious prospective buyers to view your home. This can be hard to achieve if you aren’t getting as many viewings as you’d hoped.
If you are seeing your number of viewings dwindle, it might be worth changing your strategy. Here at Atkinson McLeod, we provide some top tips on how to get more viewings for your property.
Instruct the right estate agent
Your agent plays an important role in your property selling journey. It’s their job to keep in touch regularly, provide feedback on viewings and update you on any progress.
If you find that results are coming up dry, your agent will need to consider how to better market your property. However, if you feel that they are no longer suitable for your sale, it’s a good idea to look for another agent instead.
Spruce up the property
In order to attract more prospective buyers to your property, it will need to look the part. This means decluttering, tidying up, giving the walls a fresh lick of paint if necessary and sorting out the quick fixes.
Try not to de-personalise the space, though. Making it feel homely to viewers will allow them to imagine them living there in the future.
Reassess your photos
A picture is worth a thousand words and your property is no different. It’s worth taking a look at your listing to see if any images need freshening up.
You will need to ensure that you’ve picked images that show your home in its best light. These should always be displayed first on your listing.
Consider premium listings
Some property portals offer added extras to boost a property’s exposure. This can give you a better chance of receiving enquiries and viewings. At Atkinson McLeod, we advertise properties on Rightmove, Zoopla and OnTheMarket.
A premium listing can be identified by a symbol or different coloured background. It will also have more photos and added information. Meanwhile, a featured listing appears at the top of a search results page in the form of an advert.
Change the asking price
Sometimes the asking price can put off potential buyers. Compare your price to others that are for sale in the area and check that you are pricing correctly.
In some cases, it’s how you present the asking price that can change the buyer’s perception. For example, stating ‘offers in excess of £380,000’ instead of setting the price at £390,000 shows that you’re open to negotiating. Of course, your agent should be able to provide the best advice on this.
By taking the above advice into account, you can improve your marketing campaign, gain more viewings and, eventually, secure a good offer from an eager buyer.
For more guidance on selling a property in London, please don’t hesitate to get in contact with one of our branches across the capital. You can also see how much your home is worth on the current market by requesting a free and instant online valuation today.