July 31, 2019
Do I need a ‘For Sale’ board when selling my home?
If you’re planning to sell a property soon, one of the most important aspects to consider is how you can market your home effectively.
A question that you’ll need to answer is whether For Sale boards are good for your marketing campaign. While some say they help to gain extra exposure, others argue that they are an eyesore with no real function.
Below, using our experience as estate and letting agents working across London, we take a look at the pros and cons of having a For Sale board outside the property you’re selling.
The main advantage of having a For Sale board is that it attracts attention to your home. There is always the possibility that those passing by might notice it and follow up on their initial interest. From that alone, you could have a possible offer.
On a more practical level, For Sale boards create a good first impression for prospective buyers. They can make your property stand out instantly.
There is also the power of association. People still strongly link For Sale signs with estate agents and a home being sold. As soon as they see one, they immediately put two and two together.
For Sale boards are also the perfect tool to show that you want to sell your property. Interested parties will see the sign and will know that your home is available.
Equally, word of mouth works wonders in this instance, even in this day and age. For example, a person might walk past your home and see the sign, subconsciously noting that the property is up for sale. They may know someone who is looking to buy – a friend, neighbour, work colleague, etc. – and pass on the information about your property.
By not having a For Sale sign, you could be missing an opportunity to attract as many would-be buyers in the local area as possible. After all, people are still attracted by traditional marketing methods.
Those standing against For Sale boards claim they hardly make a difference in an increasingly digital world.
This is because the majority of house hunters head to portals such as Rightmove and Zoopla when browsing for property. Thousands of properties are a mere click away. The exposure your property can get online is much more than you would get from a For Sale sign.
Some people also argue that word of mouth no longer has the same level of power (or reach) that the internet possesses. To them, it’s less likely that someone will see a For Sale board and pounce on this initial interest.
It’s also argued that For Sale signs can be an eyesore and kept up for too long. Streets with lots of signs might also make potential buyers question why so many people are seeking to the leave the area.
Additionally, there is a chance that your For Sale board could irritate your neighbours or the local council.
As we’ve outlined above, there are good arguments on both sides. Boards can bring extra exposure to your house, but you have to ask whether they still have enough relevance in a digitally-influenced society.
Of course, with the help of your estate agent, you can weigh up the pros and cons to make an informed decision.
For advice on selling, letting, buying or renting a home in London, please get in contact with Atkinson McLeod at one of our many branches across the capital.
You can also find out how much your home is worth on the current market by requesting a free and instant online valuation.