December 11, 2018
Why your kitchen could help you to sell your London home
In recent years, the kitchen has increasingly been named as the most important room in the home.
As a place in which to bake, cook, socialise and relax, and a place in which to create good memories and even better food, it’s not hard to see why it’s such a popular space.
There is a good chance, too, that buyers will have it in mind as one of their major criteria, so it’s important that your kitchen impresses them rather than scaring them off.
How, though, can your kitchen help you to push through a fast, hassle-free property sale?
Cater to the foodie boom
As you’ve no doubt noticed, Britain has been undergoing something of a foodie revolution in recent years.
Particularly in London it’s hard to move for the number of restaurants, street food stalls, farmers’ markets and foodie shops on offer.
If that wasn’t enough, many of us hungrily devour a wide range of cookery programmes – from MasterChef to Saturday Kitchen – to pick up top tips from the experts.
In other words, we’re taking food more seriously than ever and want our kitchens to match this.
Stylish, contemporary kitchens are likely to have the widest appeal, but you may find your kitchen particularly suits one type of buyer.
More rustic, traditional kitchens, for example, may appeal most to families, while young professionals will probably be looking for modern minimalism.
Either way, it’s likely to be a place where buyers will be spending a lot of time, so they will be paying extra special attention to this space on viewings.
Make sure it’s clean, welcoming, attractive and well-maintained, giving buyers no reason to turn their noses up.
Make it a key selling point
Given the popularity of kitchens, it makes sense to put it at the front and centre of your sales pitch.
So, you may choose to have your kitchen as one of the main photos on your marketing material.
Equally, when buyers come to view your home, you may opt to show them the kitchen first, to get the viewing started on the best possible foot.
Alternatively, you could leave it until last so buyers leave with the kitchen as the lasting impression of your home.
Work closely with your agent to arrange the viewing in a way that shows off your kitchen in the best way possible. This is generally easier if you have an open-plan kitchen which leads straight into a dining/living room, but if this isn’t the case make sure that buyers get a good, long look at the kitchen as it could be an important deal-breaker.
Highlight your special features
If your kitchen has a particularly standout feature – such as an island, a breakfast bar with stools, an AGA cooker or a slide and hide oven – be sure to shine a light on this.
Those looking to eat and cook in the same space will be keen on an open-plan kitchen with seats or stools on hand.
Meanwhile, an island provides a nice central focus to your kitchen, and is a great place to lay out food or nibbles.
If a buyer is keen on their kitchen being a social hub – a place for entertaining as well as cooking – then an island or breakfast bar of some description will hold significant appeal.
What’s more, if your kitchen happens to look out onto your garden space (as many do), this could be a major selling point for buyers with one eye on holding gatherings in the summer.
A kitchen overlooking green space can also provide a sense of serenity and a lift to the spirits year round, so its value shouldn’t be underestimated.
Get the basics right
All buyers will be looking for kitchens with smart, chip-free tiling and well-maintained, stylish flooring.
The demand will also be there for kitchen worktops and cupboards that are in good condition.
Before putting your home on the market, and definitely before viewings, it’s a good idea to give your kitchen a through once-over to give it that good-as-new, sparkling look.
That’ll increase your chances of impressing would-be buyers.
A less is more approach typically works best, too. Anything that is too quirky or out-there is likely to deter many buyers.
Stick to neutral colours and try to operate a ‘practical but still visually appealing’ mantra with the décor and look of your kitchen.
While it’s true that a kitchen on its own is unlikely to get your home sold, it could tip wavering buyers one way or another.
It certainly shouldn’t be neglected, with many buyers likely to prize it highly.
The capital is home to numerous trendy food stores and foodie markets, and regularly plays host to food-based festivals. As such, there’s a good chance those you’re selling to will fit the foodie demographic. And your kitchen needs to wow them. For advice on buying or selling a home in London, please get in touch with Atkinson McLeod or contact one of our many branches directly.
To find out how much your home could be worth in the current market, why not request a free and instant online valuation?
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